Protein World has promised to remove its ‘beach body’ campaign in three days after a meeting yesterday with the UK Advertising Standards Authority (ASA).
Protein World is to meet with the UK’s Advertising Standards Authority (ASA) today to discuss its controversial beach body campaign which saw the firm receive bomb threats.
The European Specialist Sports Nutrition Alliance (ESSNA) has kicked out Protein World just one week after the UK retailer was busted by the UK’s Advertising Standards Agency (ASA).
The UK advertising watchdog has muzzled meal replacement, muscle building, metabolism, L-carnitine, CLA (conjugated linoleic acid) and other claims being made by a UK based online manufacturer-retailer as it continues its claims crack down based on EU...